For over 13 years, Frida Querida Firenze has been creating collections that transcend the seasons with a distinctive, recognizable style. Each garment is born from artisanal craftsmanship and a meticulous focus on fit. Our reversible swimwear is designed to combine elegance, comfort, and freedom of movement.

Simplicity sets us apart. Craftsmanship and uniqueness are our strengths: the subtle variations inherent in handmade production reflect the time and care dedicated to every creation.

The philosophy of the collection

Each collection is created far from industrial production and standardization. The designer and founder, Virginia Rodriguez, personally develops every pattern by hand in our Florence workshop, based on the body’s natural proportions.

We do not use pattern-making software or automated cutting processes: each garment is cut by hand, one by one. From pattern construction to final production, we oversee every step to create garments that follow the body naturally.

Color as a signature

The interplay of colors is our signature. We prefer color blocking to prints—essential and bold: carefully considered color combinations designed to enhance the lines of the garments and offer endless variety.

We create for women seeking a natural, personal style, from the beach to the evening.

Our styles, made to fit you

In our workshop, we also create custom-made garments based on styles from our collections. If you would like a swimsuit, dress, or jumpsuit tailored to your proportions, please contact us to discuss your needs.

Together, we will determine the necessary adjustments and guide you through taking your measurements, while preserving the design and identity of the style you have chosen.

The custom-made service includes a €30 surcharge on the price of the garment. Before confirming your order, we will agree with you on the production details and the timeframe.

For more information or to request a custom-made garment, please contact us: we will be happy to help you find the perfect fit.