Elegant but sporty!

Costumes designed for a female and at the same time athletic woman attentive to the care of herself. The style mixes between minimal in colors, and the 50s in the lines.

In fact, the use of neutral colors, such as white, black and sand, is widely taken up in all frida querida firenze collections elegantly combined with brighter colors such as turquoise, purple, red, blue, eggplant, cobalt and emerald green to switch to lime yellow.

No to the use of prints – but only to Pinstripe, to paired fabrics used as inserts. Each collection has its own characteristic, Holly collection, the 2021 capsule uses a fabric characterized by a silky hand and very light, soft as a caress, particularly enveloping.

Retro pieces burst into all frida querida firenze collections. Simple but always chic outfits.Elegance and comfort are the masters, this collection favors the softness of silk-effect fabrics, light and soft.A modern and flexible aesthetic suitable for every occasion

Innovation combined with a maniacal precision of details are the basis of all the creations of designer Virginia Rodriguez, perfect geometries and inserts distinguish the Frida Querida Firenze collection.High-waisted culottes, whole bandaged and covering costumes, reversibility, yes because every Frida Querida Firenze costume is reversible and is made only with Lycra 100% Italian and ECOSOSTENIBILE

UV protection, Quick Drying, Breathability, Not Rolling.Shape maintenance, Pilling resistant, Perfect fit, Bielastic, Resistant to creams and solar oils